New Arrivals

• SAFIRA NEWS IN GOLD AND SILVER

  We are constantly updating our assortment to always be at the forefront of the latest within jewellery fashion. With us, you can be absolutely sure that you will find the latest trends of necklaces, bracelets, rings, earrings and anklets.

• THE LATEST TRENDING JEWELLERY ONLINE

  Mix and match necklaces, rings, earrings and bracelets and find your favourite style. Check out our collections, news and best sellers for inspiration. When shopping at SAFIRA you can be confident that you will always get the latest within fashion jewellery. Whether you are looking for jewellery for your everyday look, hoops for a night out, ear cuffs to get the perfect layered look or a meaningful gift to a dear friend, we have something for every occasion.

• FEMININE DESIGN WITH A MODERN EDGE

  All our jewellery is designed in Sweden, Stockholm where the modern and strong woman is our inspiration. By wearing our jewellery designs, we want you to feel confident. We believe that what you choose to wear is mainly just an extension of your true self - a way to express your mood, personality and personal style. In our big range of jewellery designs, there is something for everyone so that you can shine in your unique way.