Basic Chains

When you're in search of something simple, yet stylish, this is your go-to pieces. Suited to be worn alone or layered with others. It's time to update your jewellery wardrobe.

Midnight Shimmer

Prepare yourself for a collection of jewellery that will make your nights sparkle.

Back to Basic

Discover our new collection with everyday treasures than can be worn season after season. Get your jewellery essentials now!

Bicolour

Make your look unique by mixing metals in your very own way. Pair gold with silver, or take it to the next level with a piece that has them both. Never be afraid to experiment!

Letter Charms

Create your own personalized stack by adding an initial to the Faye, Nima, Lou & Pim Hoops, or use one of our Jump Rings to attach them to the Charm Chain + Charm Rope Necklaces.

Sparkle Stones

Colourful Cubic Zirconia Stones that instantly become the center of attraction.

Snakes & Eyes

Our new timeless collection SNAKES & EYES is available now. Get your wardrobe staple with inspiring jewellery.

Beads & Anklets

A collection full of beaded necklaces, bracelets and anklets that calls for summer sun and seaside excursions.

Colour Drama

Let your colourful side run wild this summer with these gorgeous jewellery pieces made out of gold and silver, lined with bright enamel colours.

Sparkle Rings

With 21 gorgeous designs of colourful gems and sparkling rhinestones, this collection contains all the rings you'll need to add that extra shine to any outfit and occasion.

CHARMS

The collection contains 20 designs to pair with our hoops Faye, Nima, Lou, or Pim - or to combine with our necklaces Charm Chain or Charm Rope by using the converting Jump Ring.

Wavy Hoops

Crosses

Give your look an edge by adding subtle cross design jewellery with a gothic touch.

Bangles

Party Edition

Party Edition is the collection for all festive occasions. No matter if you prefer minimalistic or are into more statement pieces this collection has something for everyone!

Alphabet

Vintage inspired letter necklaces decorated with cubic zirconia stones.

Linked together

This collection features all chains you ever dreamed of. Choose between corda-, rolo- or mesh chains as a necklace, rings or earrings.

Hoops Edition

Hoops edition has been updated with new styles - Polly and Vienna Hoops. Mixed and match to level up your ear game!

Plain Luxury

Your new everyday go-to has arrived. A collection with everything from bold hoops to engravable bracelets. All high polished, for a nice reflective and shiny finish.

Twisted

The best selling Twisted dream hoops just got some new family members. Now available in five sizes. Match them with our other twisted designs.

Summer Edit

Introducing our Summer Edit, designs that will get you ready for any summer adventure.

Engraving

Celebrate uniqueness and wear your words, that’s what the engraving collection is all about. Whether it’s your favourite name, word, place or phrase, it can be engraved.

Mixed Metals

Are you a silver or a gold person? No need to answer. The mixed metals trend is all about combining the cool tones of silver with the warming glow of gold. Playing with layers and stacks of gold and silver jewellery is the perfect way to create contrast and texture.

Bold and Brave

This season's style motto is; allow your jewellery to do the talking. There is no doubt that bold and chunky jewellery will be the defining trend of 2021.

Modern Pearls

Timeless elegance with a modern twist defines Safira's latest collection of pearl jewellery. All pearls in this collection are genuine freshwater pearls.

Urban

Letters

Chains

Multipacks

Look good make good

Look Good Make Good is an ongoing charity program where 10% of the revenue is donated to UNICEF - which helps women and children around the world.

Mini-me

There's a special shine between moms and their children. Embrace that shine even more with adorable matching jewellery. All necklaces are sold in pairs.