Beads & Anklets

A collection full of beaded necklaces, bracelets and anklets that calls for summer sun and seaside excursions.

Colour Drama

Let your colourful side run wild this summer with these gorgeous jewellery pieces made out of gold and silver, lined with bright enamel colours.

Sparkle Rings

With 21 gorgeous designs of colourful gems and sparkling rhinestones, this collection contains all the rings you'll need to add that extra shine to any outfit and occasion.

CHARMS

The collection contains 20 designs to pair with our hoops Faye, Nima, Lou, or Pim - or to combine with our necklaces Charm Chain or Charm Rope by using the converting Jump Ring.

Wavy Hoops

Crosses

Give your look an edge by adding subtle cross design jewellery with a gothic touch.

Bangles

Party Edition

Party Edition is the collection for all festive occasions. No matter if you prefer minimalistic or are into more statement pieces this collection has something for everyone!

Alphabet

Vintage inspired letter necklaces decorated with cubic zirconia stones.

Linked together

This collection features all chains you ever dreamed of. Choose between corda-, rolo- or mesh chains as a necklace, rings or earrings.

Hoops Edition

Hoops edition has been updated with new styles - Polly and Vienna Hoops. Mixed and match to level up your ear game!

Plain Luxury

Your new everyday go-to has arrived. A collection with everything from bold hoops to engravable bracelets. All high polished, for a nice reflective and shiny finish.

Twisted

The best selling Twisted dream hoops just got some new family members. Now available in five sizes. Match them with our other twisted designs.

Summer Edit

Introducing our Summer Edit, designs that will get you ready for any summer adventure.

Engraving

Celebrate uniqueness and wear your words, that’s what the engraving collection is all about. Whether it’s your favourite name, word, place or phrase, it can be engraved.

Noir

Introducing NOIR, our very first limited edition. It’s inspired by the elegance and sophistication of Black Cubic Zirconia stones. This new collection redefines some of our most popular designs, such as our Juniper hoop and Croissant ring, and this time they are all covered with black CZ stones, made to give you a bold and contemporary look.

Mixed Metals

Are you a silver or a gold person? No need to answer. The mixed metals trend is all about combining the cool tones of silver with the warming glow of gold. Playing with layers and stacks of gold and silver jewellery is the perfect way to create contrast and texture.

Bold and Brave

This season's style motto is; allow your jewellery to do the talking. There is no doubt that bold and chunky jewellery will be the defining trend of 2021.

Modern Pearls

Timeless elegance with a modern twist defines Safira's latest collection of pearl jewellery. All pearls in this collection are genuine freshwater pearls.

Urban

Letters

Chains

Multipacks

Look good make good

An ongoing campaign where 10% of the revenue from jewellery included in the initiative is donated to a selected charity organization that we strongly believe in.

Mini-me

There's a special shine between moms and their children. Embrace that shine even more with adorable matching jewellery. All necklaces are sold in pairs.