We're SAFIRA

THE SAFIRA STORY

The story started back in 1986 - an engineer working with the development of stamping tools started a business for the jewellery industry. This progressed in a way where the company continuously worked its way closer to the end consumer. SAFIRA was born in 2012. In under 5 years, SAFIRA became the largest online jewellery store in the Nordics. Our crew has over 100 years of combined experience including manufacturing and selling jewellery and accessories. Today we’re are selling high-quality fashion jewellery with the latest trend to sparkling women all around the world.


JEWELLERY MADE FOR YOU

We believe that our customers are everything and without you, we wouldn't be able to continue grow the way we do. You inspire us every day! We love to communicate with you on our social media channels and get so happy to see you wearing our designs. We put a lot of effort into keeping up with the latest trends and produce our collections together with selected designers and influencers. This means you can be 100% confident that you will always get the latest within fashion jewellery when shopping at SAFIRA.

ALL JEWELLERY


QUALITY IS EVERYTHING

All of SAFIRA products are made from precious metals. Just about anywhere you can find cheap accessories that are made from steel alloys and plastic products. If you do not want to consume steel or plastic products there are also tons of luxurious brands selling exclusive jewellery made from gold and silver, at the price of “half a car”. This is where we want to disrupt. Need-now jewellery made from precious metals should be affordable without compromising the level of fashion. We want to allow everyone to shine in style.


THE SAFIRA SHINE VISION

Beauty and confidence come from within. What you wear on the outside is merely a way to enhance that beauty and confidence and express who you really are. We believe in today's women and in all ways possible we are aiming to celebrate and inspire, with the ultimate goal to empower women. The SAFIRA shine vision is built upon this belief in women and reminds us of the greater why and motives us to keep on empowering women.

THE SAFIRA SHINE VISION


THE FUTURE STORY 

Our vision is to become the leading brand in need-now jewellery. To achieve our vision it’s all about you. Our customers and followers are the foundation of everything we do, and in our daily efforts to make you satisfied, we believe that we must be fast, global and trend-conscious. We're looking forward to continue this exciting jewellery-journey and we really hope you will join us. Together with you, we will get the whole world to shine in style.