Basic Chains
When you're in search of something simple, yet stylish, this is your go-to pieces. Suited to be worn alone or layered with others. It's time to update your jewellery wardrobe.
Midnight Shimmer
Prepare yourself for a collection of jewellery that will make your nights sparkle.
Back to Basic
Discover our new collection with everyday treasures than can be worn season after season. Get your jewellery essentials now!
Bicolour
Make your look unique by mixing metals in your very own way. Pair gold with silver, or take it to the next level with a piece that has them both. Never be afraid to experiment!
Letter Charms
Create your own personalized stack by adding an initial to the Faye, Nima, Lou & Pim Hoops, or use one of our Jump Rings to attach them to the Charm Chain + Charm Rope Necklaces.
Sparkle Stones
Colourful Cubic Zirconia Stones that instantly become the center of attraction.
Snakes & Eyes
Our new timeless collection SNAKES & EYES is available now. Get your wardrobe staple with inspiring jewellery.
Beads & Anklets
Een collectie met kralenkettingen, armbanden en enkelbandjes die vragen om gedragen te worden onder de zomerzon en tijdens uitstapjes aan zee.
Colour Drama
Let your colourful side run wild this summer with these gorgeous jewellery pieces made out of gold and silver, lined with bright enamel colours.
Sparkle Rings
With 21 gorgeous designs of colourful gems and sparkling rhinestones, this collection contains all the rings you'll need to add that extra shine to any outfit and occasion.
CHARMS
The collection contains 20 designs to pair with our hoops Faye, Nima, Lou, or Pim - or to combine with our necklaces Charm Chain or Charm Rope by using the converting Jump Ring.
Wavy Hoops
Crosses
Give your look an edge by adding subtle cross design jewellery with a gothic touch.
Bangles
Party Edition
Party Edition is the collection for all festive occasions. No matter if you prefer minimalistic or are into more statement pieces this collection has something for everyone!
Alphabet
Vintage inspired letter necklaces decorated with cubic zirconia stones.
Linked together
This collection features all chains you ever dreamed of. Choose between corda-, rolo- or mesh chains as a necklace, rings or earrings.
Hoops Edition
Hoops edition has been updated with new styles - Polly and Vienna Hoops. Mixed and match to level up your ear game!
Plain Luxury
Your new everyday go-to has arrived. A collection with everything from bold hoops to engravable bracelets. All high polished, for a nice reflective and shiny finish.
Twisted
The best selling Twisted dream hoops just got some new family members. Now available in five sizes. Match them with our other twisted designs.
Summer Edit
Introducing our Summer Edit, designs that will get you ready for any summer adventure. Discover beaded necklaces in different colours mixed with freshwater pearls.
Engraving
Celebrate uniqueness and express yourself, that’s what our engraving collection is all about. All jewellery is made of sterling silver and 18-24k gold plating.
Mixed Metals
Are you a silver or a gold person? No need to answer. The mixed metals trend is all about combining the cool tones of silver with the warming glow of gold. Playing with layers and stacks of gold and silver jewellery is the perfect way to create contrast and texture.
Bold and Brave
This season's style motto is; allow your jewellery to do the talking. There is no doubt that bold and chunky jewellery will be the defining trend of 2021.
Modern Pearls
Timeless elegance with a modern twist defines Safira's latest collection of pearl jewellery. All pearls in this collection are genuine freshwater pearls.
Urban
Letters
Keep your favourite letter close to your heart. Find your initial in our collection of Letter Necklaces.
Chains
Multipacks
Look good make good
Look Good Make Good is an ongoing charity program where 10% of the revenue is donated to UNICEF - which helps women and children around the world.
Mini-me
There's a special shine between moms and their children. Embrace that shine even more with adorable matching jewellery. All necklaces are sold in pairs.
Look good make good
Look Good Make Good is an ongoing charity program where 10% of the revenue is donated to UNICEF - which helps women and children around the world.